Privacy Policy

 

Privacy Policy – JMS Estate Agents Ltd

1. Who We Are
JMS Estate Agents Ltd ("we", "us", "our"), trading as JMS Estate Agents, is a company registered in England and Wales. We are the data controller responsible for your personal data.

 

Registered office: 30 Newton Road, Great Barr, Birmingham B43 6BW

 

Company number: 08633087

 

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

 

2. The Personal Data We Collect
We may collect, use, store and transfer the following categories of personal data:

  • Identity Data: full name, title, date of birth
  • Contact Data: address, email address, telephone number
  • Property Data: property details, ownership information, search criteria
  • Financial Data: information relevant to affordability and transactions (where applicable)
  • Verification Data: identification documents and electronic verification results for anti-money laundering (AML) checks
  • Technical Data: IP address, browser type, device information
  • Usage Data: website interaction and analytics data
  • Marketing Data: your preferences in receiving marketing communications

3. How We Collect Your Data
We collect personal data through:

  • Direct interactions (forms, emails, phone calls, property enquiries)
  • Property portals and listing platforms
  • Identity verification and AML providers
  • Automated technologies such as cookies

4. How We Use Your Personal Data
We use your personal data to:

  • Provide estate agency and property sales services
  • Market and promote your property
  • Match buyers with suitable properties
  • Arrange viewings and communicate with you
  • Conduct anti-money laundering and identity checks
  • Comply with legal and regulatory obligations
  • Improve our website and services

5. Lawful Basis for Processing
We rely on the following lawful bases:

  • Contractual necessity – to perform our contract with you
  • Legal obligation – to comply with anti-money laundering regulations and other legal requirements
  • Legitimate interests – to operate and improve our business and services
  • Consent – for marketing communications

6. Anti-Money Laundering (AML) Checks
As required by law, we carry out identity verification and AML checks.

We use third-party providers including SmartSearch and The Guild of Property Professionals to conduct electronic verification checks. These checks may involve processing identity documents and personal data to confirm your identity and assess risk.

 

7. Disclosure of Your Personal Data
We may share your personal data with:

  • Property portals including Zoopla, Rightmove, OnTheMarket and PrimeLocation
  • Auction service providers such as Iamsold
  • AML and compliance providers
  • CRM provider (10ninety)
  • Solicitors and conveyancers involved in your transaction
  • Mortgage brokers (where you request a referral)
  • Professional advisers and regulators

We only share data where necessary and ensure appropriate safeguards are in place.

 

8. Referrals to Third Parties
If you request or agree to a referral to a solicitor or mortgage broker, we will share your contact details with them. These third parties act as independent data controllers and will provide their own privacy notices.

 

9. Where Your Data Is Stored
Your personal data is stored:

  • Within the UK and/or European Economic Area (EEA)
  • Within our CRM system, 10ninety

We take appropriate technical and organisational measures to protect your data.

 

10. Data Retention
We retain your personal data only as long as necessary:

  • Client and transaction data: up to 6 years after completion
  • AML records: 5 years in line with regulatory requirements
  • Marketing data: until you withdraw consent
  • Website analytics: up to 26 months

 

11. Your Legal Rights
Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction
  • Request erasure
  • Object to processing
  • Restrict processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact: enquiries@jmsestateagents.co.uk

 

12. Marketing
We will only send marketing communications where you have opted in or where permitted by law. You can opt out at any time.

 

13. Cookies
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you accept our Cookie notice. Cookies contain information that is transferred to your computer's hard drive.

 

When you visit our website, we use Analytics performance cookies to collect information so that we can analyse how you use our website. These cookies don't collect information that identifies you. All information these cookies collect is anonymous and is only used to improve how our website works.

 

You can delete existing cookies off your hard drive and choose to block new cookies from our website. You can find out how to do this by visiting http://www.allaboutcookies.org/manage-cookies/.

 

14. Data Security
We implement appropriate technical and organisational measures to protect your personal data.

 

15. Complaints
If you are unhappy with how we handle your data, please contact us first.

You have the right to complain to the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

 

16. Changes to This Policy
We may update this policy from time to time. Updates will be posted on this page.

 

17. Contact Us
Email: enquiries@jmsestateagents.co.uk